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Casa Retail AI partnership: $10 million investment with Ginesys

Phew! We made it.

Ginesys, an end-to-end technology solutions provider for retail businesses, announced a strategic investment of $10 million over the next 3 years in CASA retail AI to strengthen their customer data management and rewards capability.

The investment will help Ginesys towards completing its unique retail technology suite, known as Ginesys One, with ERP, e-commerce order management, POS, customer relationship management, predictive analytics, business intelligence, and GST returns.

CASA will use the investment to further build on its capabilities to provide better algorithm support and expand the marketing of its AI-driven omnichannel brand-customer engagement products.

Prashant Lohia, CEO and Founder of Ginesys, said, “The Ginesys and CASA Retail AI partnership is all about building the best multichannel customer retention and delight platform in India.”

Ginesys-to-invest-10-mn-in-casa-retail-ai-over-next-three-years

Sathiyanarayanan Vijayaraghavan, founder and CEO of CASA Retail AI, said, “A fluid omnichannel experience with Ginesys will lead to better consumer satisfaction and help in building long-term relationships across segments, thereby enabling brands to achieve their omnichannel ambitions.”

Please find the below resource to read more:

https://economictimes.indiatimes.com/tech/technology/ginesys-invests-in-casa-retail-ai-to-power-personalised-customer-engagement/articleshow/88813410.cms

https://www.business-standard.com/content/press-releases-ani/ginesys-to-invest-in-casa-retail-ai-to-power-targeted-personalised-customer-engagement-122011001044_1.html

https://www.cxotoday.com/press-release/ginesys-to-invest-in-casa-retail-ai-to-power-targeted-personalised-customer-engagement/

https://thetimesbureau.com/ginesys-will-invest-in-casa-retail-ai-to-provide-targeted-individualised-consumer-engagement-202201/

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