How Croma got a 30% plus Upliftment in Sales with the Casa CDP system

Company Overview

Croma is a big format retail shop expert in India, catering to all multi-brand digital devices and home electrical needs. Croma provides its consumers with a world-class shopping experience both in-store and online and a seamless ‘omnichannel’ buying experience that allows a customer to enjoy the best of both the online and offline worlds. Croma assures that customers always receive ‘More for their money’ with over 6000 products across 200 brands and 150+ locations throughout 40+ major cities in India.

Challenges/Pain points faced by Croma

The company wants to incorporate an appropriate life cycle management system for its business to establish the consumer purchasing journey across a lifetime. Croma was likewise seeking a proper CDP solution that they needed in their retail business:

• Real-time customer analytics and predictive tools for understanding future interests and purchase patterns.
• A versatile offer and coupon creation tool that personalizes offers and discounts to boost client purchases based on customer visit frequency and product sales frequency.
• Real-time campaign automation tool for sending personalized and curated messages, enabling cross-sell and upsell opportunities based on customer behavior and actions.

How Casa Solutions helped them

Casa Retail provided a one-stop solution that adds overall value to Croma’s Customer Lifecycle Management insights. In addition, Casa recognized the importance of increasing its sales by integrating the CLM platform and CDP solutions through the Ubicuity and Campaign Delight platforms, and so improving their customer lifetime value under the following factors:

1. Campaign Automation – Casa’s campaign delight solution integrates with Croma websites and other online channels and provides cross-selling opportunities based on consumer engagement across multiple channels.
2. Personalized offers and strong redemption assistance – Sents customized offers based on the purchasing habits of customers. Offer functionality that is easily accessible, as well as rapid offer acceptance and redemption. Customers that make purchases online or offline are rewarded with points, promotions, cashback, and other incentives. Validate offers to guarantee that they have been redeemed by the right customer.
3. Real-time prediction and analysis of customer purchases – AI-powered recommendation and predictive engine to target the right customers. Estimates for product-specific promotions to target certain cohorts.
   • Single-time buyers: To convert single-time buyers into loyal customers.
   • Loyal Customers: To increase frequency/improve ticket size
   • At-Risk Customers: Proactive goal of regaining consumers
   • Dropped Customers: Bring back the dropped customers.

What benefits has the company gained after using Casa solutions

We created a hassle-free retail CDP solution that met the company’s major business KPIs while adhering to Croma’s specific requirements. Casa deployed strong CDP solutions such as Ubicuity (AI predictive customer analytics tool with campaign automation capability), Offerio (Omni-channel offer generator system), and Campaign Delight (Campaign automation tool) from the customer acquisition process through the maintenance of loyal customers in the sales pipeline. 

Business Benefits

• Improved customer experience and targeted offers assist in increasing conversion rates from 5% to 37%.
• Assisted the retail division in increasing their efficiency and sales from 25 to 140 (basis points).
• Able to have a single view of customers with information obtained from the Loyalty and Offer redemption system via both online and offline channels.

About Casa

Casa is an AI-powered retail CDP and CRM solution provider that has been reinventing its presence in retail technology since 2017. We help retail customers have a pleasurable shopping experience throughout their life. Our AI engine will assist you in implementing a data-driven strategy to automate tailored interactions across all customer touchpoints.

Casa strives to be a pioneer in predictive, customized customer lifecycle marketing, and its diverse collection of CDP products enables company owners to provide unique retail solutions such as Ubicuity, Offerio, Retensee, Journify, Intelliclose, Pimkart, and Flipsell.

Are you looking to collaborate with the best CDP solution ecosystem?

Please contact us at casa-sales@ajirasoft.com if you want to build a better retail business solution that will provide a memorable purchase journey for your consumers for the rest of their lives.