How Fab India uses Casa Flipsell to achieve 95% order fulfillment from franchises

Company Overview

Fabindia is India’s largest private marketplace for items manufactured with traditional techniques, expertise, and hand-crafted processes. Fab India began as a company exporting home furnishings in 1960, founded by John Bissell to market India’s unique artisan traditions. Fab India is currently the largest private marketplace for items derived from traditional crafts and expertise, with a pan-India presence. They’ve been in business for over 15 years and are well-known for their excellent customer service and diverse selection of ethnic clothing. They have over 40+ stores.

Challenges/Pain points faced by Fabindia

Fabindia identified a huge gap in its order fulfillment process for its franchise and wanted a solution that could help them reduce the order booking time from the franchise while prioritizing the delivery and fulfilling the orders on time so that they could save time and resources in managing the supply chain.

Fabindia was confronted with 3 major challenges. Here are some instances:

1. Longer order-to-delivery cycle – A delivery delay (more than 3 months) in advancing a customer’s sales order. So, they want to automate the booking process from the franchise and analyze real-time data to ensure seamless delivery on time.
2. High level of manual intervention – a huge manpower resource was deployed to ensure the order-to-delivery cycle is completed. Most of the work is done manually with manpower doing the order booking, manually segregating orders, prioritizing delivery, and delivering the order.
3. Lack of visibility across the supply chain – Due to a lack of real-time data from order to delivery, there was poor visibility for the management on the current status. This also hampered their production planning and dispatch scheduling processes.

How Casa Solutions helped them

Casa’s Flipsell and CDP automation systems helped them to improve the sales order delivery issues and provide a frictionless shopping experience. Also, our campaign automation tool enables customers to increase engagement across all channels. 

1. Omnichannel e-commerce digital catalog: A quick order booking solution that helped them customize all of their products in one place, enabling their customers right from selecting their preferred products to shipping and order fulfillment.
2. Real-time prediction and analysis of customer purchases: AI-based analytics helped them predict stress in the supply chain and allowed them to optimize resource allocation and prioritize efforts to reduce the stress and make the process frictionless.
3. Campaign Automation: Run personalized campaigns based on the franchise’s buying behavior pattern and new arrivals. Implement a real-time campaign automation platform for generating customized messages and building user-centric campaigns.

What benefits has the company gained after using Casa solutions

Integrating Casa solutions not only resulted in a 40% cost reduction by utilizing the appropriate resources, but it also increased their profitability in terms of sales growth in accordance with Fab India’s business goals and expectations.

Take a closer look at how Fab India benefited from Casa’s CDP solutions:

• Flipsell equipped with real-time order tracking was implemented in a short time for order booking across franchises.
• By tracking and anticipating orders and production, CDP automation provided data-driven insights.
• On the dashboard, a real-time tracker for consignment delivery was deployed.

About Casa

Casa is an AI-powered retail CDP and CRM solution provider that has been reinventing its presence in retail technology since 2017. We help retail customers have a pleasurable shopping experience throughout their lives. Our AI engine will assist you in implementing a data-driven strategy to automate tailored interactions across all customer touchpoints.

Casa strives to be a pioneer in predictive, personalized customer lifecycle marketing, and its varied array of CDP products enables business owners to obtain smart retail solutions such as Ubiquity, Offerio, Retensee, Journify, Intelliclose, Pimkart, and Flipsell.

Are you looking to collaborate with the best CDP solution ecosystem?

Please contact us at casa-sales@ajirasoft.com if you want to build a better retail business solution that will provide a memorable purchase journey for your customers for the rest of their lives.