Happi Mobiles sees 5% revenue growth from missed sales opportunities using Casa Lead Management System

Company Overview

Happi Mobiles is an online mobile store that provides a one-stop solution for mobile and other electronic gadgets and appliances such as computers and tablets, TVs and audio, Smart Technology Devices, and more. Happi Mobiles brings you a shopping platform where you can buy the latest mobile phones online at your convenience. To keep their customers happy, they provide best-in-class products together with attractive discounts, promotions, and rewards. They have close to 60+ stores in more than 20+ locations with 10,00,000+ customers.

Challenges/Pain points faced by Happi

The company has witnessed a large increase in walk-ins regularly and was looking to establish an appropriate lead management system to handle and target those prospects individually, eventually converting them into customers.

Happi was empowered in overcoming the essential difficulties by Casa’s aerial viewpoint. Among these are:

• Missing walk-in/leads – To integrate an effective lead management system that enables them to produce and manage leads/prospects in a centralized location.
• Exhaustive lead segregation – A dependable automated Lead Management System that screens and delivers high-quality leads that convert to sales-ready customers.
• Unlabelled data extraction – Leads analytics reports to make data-driven decisions and gain important insights on incoming leads.

How Casa Solutions helped them

Understanding the client’s pain points, Casa assisted them in developing an all-in-one lead management solution utilizing Intelliclose, allowing them to collect walk-in leads to enhance sales with AI-Driven LMS. Happi also obtained a better approach to managing business and leads with its automated, tailored interaction capability and unique lead score AI.

• Happi was able to watch its leads’ purchasing behavior throughout the entire purchase cycle.
• Lead distribution capabilities allowed their sales reps to reach prospects assigned to the right store much more quickly.
• Using Casa Lead Management System real-time data insights to create rapid follow-ups gives useful help, allowing them to maintain a more seamless interaction that is more focused on their sales funnel.

What benefits has the company gained after using Casa solutions

Happi has seen a 20% increase in sales from missed customers in a short period of time (month-on-month). They reclaimed a lost sales opportunity, resulting in a 5% rise in their yearly growth of current revenue.

They were able to handle leads based on their nature by making timely, personalized interactions utilizing efficient lead nurturing tactics.

Happi was assisted by Casa Intelliclose in capturing daily walk-in information and updating the lead status, allowing them to improve the customer experience at close-in to convert them to a longer sales cycle.

About Casa

Casa is an AI-powered retail CDP and CRM solution provider that has been reinventing its presence in retail technology since 2017. We help retail customers have a pleasurable shopping experience throughout their life. Our AI engine will assist you in implementing a data-driven strategy to automate tailored interactions across all customer touchpoints.

Casa Retail AI aspires to be a pioneer in predictive, personalized customer lifecycle marketing, and its varied array of CDP products enables business owners to provide innovative retail solutions such as Ubicuity, Offerio, Retensee, Journify, Intelliclose, Pimkart, and Flipsell.

Are you looking to collaborate with the best CDP solution ecosystem?

Please contact us at casa-sales@ajirasoft.com if you want to build a better retail business solution that will provide a memorable purchase journey for your consumers for the rest of their lives.