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Campaigns & Offers CDP Cohort Analysis Cohort Segmentation Customer Cohort Creation Customer Lifecycle Marketing Customer Relationship Personalised Campaign Predictive Analytics

How Croma got a 30% plus Upliftment in Sales with the Casa CDP system

This image indicates how the Casa CDP system helped Croma increase sales by 30% or more.
How Croma got a 30% plus Upliftment in Sales with the Casa CDP system

Company Overview Croma is a big format retail shop expert in India, catering to all multi-brand digital devices and home electrical needs. Croma provides its consumers with a world-class shopping experience both in-store and online and a seamless ‘omnichannel’ buying experience that allows a customer to enjoy the best of both the online and offline […]

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CDP Customer Journey Builder Customer Relationship Journey Builder Predictive Analytics

How to 5x Your Customer Experience With Journey Builder?

This image is from a blog post on how to 5X your customer experience with Journey Builder.

Customer interaction is a critical yet daunting experience for most retailers today that do business in their retail industry. The capacity to track and maintain new and current customer data is a vital fuel to propel the customer’s purchasing journey forward to manage their shopping experience over their buying lifetime. Before any retailer even engages […]

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CDP Cohort Analysis Cohort Segmentation Customer Cohort Creation Customer Lifecycle Management Customer Lifecycle Marketing Customer Relationship Personalised Campaign Predictive Analytics

How Can Customer Lifecycle Management Strategies Help Retailers Grow Their Businesses Exponentially?

This image depicts how retailers may grow their businesses exponentially by implementing customer lifecycle management strategies.

Customer Lifecycle Management is at the heart of any retail strategy today that can help you engage customers in a meaningful way and drive great ROI on your marketing investment. The most critical part of the strategy is to define the stages of your customer’s lifecycle. There are several ways to describe it, but bear […]

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CDP Customer Engagement Customer Relationship Customer Relationship Lead Capture Lead Conversion Lead Distribution Lead Generation Lead Management Lead Management System Lead Nurturing Lead Qualification Predictive Analytics

How Lead Management System can help Retailers increase footfall conversion

This image shows how a lead management system could help retailers in increasing footfall conversion

Have you ever missed a sale to a new visitor to your store? If your answer is “No,” then let’s say you aced this step and tracked every minuscule detail of the newbies, but how do you ensure you use the right information to transform strangers into qualified leads? Essentially, it’s neither a one-time process […]

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CDP Cohort Analysis Cohort Segmentation Customer Cohort Creation Customer Data Platform Customer Engagement Customer Journey Builder Customer Relationship Customer Relationship Journey Builder Omnichannel Engagement Omnichannel Marketing Personalised Campaign Predictive Analytics

5 Insights that a Customer Data Platform (CDP) provides to improve customer engagement

This image depicts the 5 insights that a Customer Data Platform (CDP) should deliver in order to boost customer engagement.

What is CDP? A CDP, or customer data platform, is the new buzz in the market. Every retailer wants to know more about their customers to make the engagement meaningful.  A CDP helps you unify customer data from POS, websites, social media, mobile apps, and other channels. CDP creates a 360-degree customer profile at the […]

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Casa News CDP Customer Data Platform Customer Loyalty Customer Relationship

Casa Retail AI partnership: $10 million investment with Ginesys

This image depicts how Ginesys One invested $10 million in Casa.

Phew! We made it. Ginesys, an end-to-end technology solutions provider for retail businesses, announced a strategic investment of $10 million over the next 3 years in CASA retail AI to strengthen their customer data management and rewards capability. The investment will help Ginesys towards completing its unique retail technology suite, known as Ginesys One, with […]